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Research papers

International delusions

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: David T. Bottomley
June 15, 1985
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Citation

Bottomley, D. T. (1985a, June 15). International delusions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-delusions


Research papers

Macroanalysis of the international pharmaceutical industry

With the increasingly international nature of the pharmaceutical industry, market researchers are faced with the task of analysing companies and product sectors that are exposed to a wide variety of operating conditions. Whether conducting analysis...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Steve-Michael Plag
February 27, 1985
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Citation

Plag, S. (1985a, February 27). Macroanalysis of the international pharmaceutical industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/macroanalysis-of-the-international-pharmaceutical-industry


Research papers

Making it all happen: The sub-contractor view

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jean Bigant
June 15, 1984
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Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications


Research papers

Quality control and standards in different countries in the context of multinational surveys

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Vincent F.W. Ophoff, Jane Kalim
June 15, 1984
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Citation

Ophoff and Kalim (1984a, June 15). Quality control and standards in different countries in the context of multinational surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-control-and-standards-in-different-countries-in-the-context-of-multinational-surveys


Research papers

A United States perspective on the status and future of international marketing research

The aim of the study was to obtain an understanding of current and future international marketing research needs in the United States. The paper analyses the data by the type of corporation/advertising agency, the size of the international research...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Eileen A. Kelly
June 15, 1984
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Citation

Kelly, E. A. (1984a, June 15). A United States perspective on the status and future of international marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-united-states-perspective-on-the-status-and-future-of-international-marketing-research


Research papers

Making it all happen: The sub-contractor view (French)

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jean Bigant
June 15, 1984
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Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-french-


Research papers

Research in Europe 1984

Precisely because markets and marketing in Europe are changing, it is no longer possible to make the old clear cut distinctions between national and international market research. International research has different meanings to different people: for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Dawn Mitchell
Company: Burke, Inc.
June 15, 1984
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Citation

Mitchell, D. (1984a, June 15). Research in Europe 1984. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-europe-1984


Research papers

The use of postal questionnaire measures in international research

This paper will use material from three studies to demonstrate that, even at low levels of participation, postal surveys can be used for rapid and reliable feedback.

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1984
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Citation

Cooper, A. (1984a, June 15). The use of postal questionnaire measures in international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-postal-questionnaire-measures-in-international-research


Research papers

Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland

This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jos Vloemans
Company: LINK Institut für Markt- und Sozialforschung
June 15, 1984
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Citation

Vloemans, J. (1984a, June 15). Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multinational-telephone-surveys-from-the-link-central-telephone-bank-in-lucerne-switzerland